COMMUNICATING VALUES-BASED ORGANIZATIONAL TRANSFORMATION

Evaluation Non-Profit | Innovation Network

After more than 30 years of impact in the evaluation and research space, our client saw the opportunity to increase its thought leadership footprint, while pursuing a deep organizational transformation and executive leadership transition aimed at amplifying the organization's unique value-add and centering equity and collective power. Through a combination of strategy, communications management, messaging and organizational development, we helped our client to begin establishing and amplifying a clear narrative and updated theory of change focused on transformation and transition that maintained and built trust while resonating with key stakeholders.

OUTCOMES

  • Provided strategic recommendations for enhancing brand presence, impact-awareness, reach and positioning

  • Ensured forward-looking communications strategy, decision-making and implementation

  • Guided revenue, programmatic, and fundraising goals integration into communications planning and strategy

  • Advised and developed executive communications including critical Board communications

  • Helped establish a culturally agile brand identity and resilient narrative arc that aligned with an updated organizational values, purpose, and goals

  • Offered specific recommendations to improve website design and user-experience

  • Conducted organization-wide content strategy sessions to identify specific concepts for ongoing external communications

A group of people at a protest, holding a megaphone and a sign, with blue sky and trees in the background.

  • Supported strategy execution by reviewing and evolving on established communications plans and messaging

  • Enabled organizational thought leadership by developing transformational thought leadership content

  • Advised on managing team dynamics to support organizational transformation and executive transitions

  • Developed team capacity to disseminate cohesive communication about organizational transformation and executive transition

  • Enhanced internal communications and ensured a cohesive and impactful communication strategy across all levels of the organization

  • Helped develop a leadership structure that created a democratic environment for collective decision making

A large crowd of protesters carrying signs marches down a city street. Above them, police officers stand on an overpass observing the demonstration. The scene is bustling with people and colorful placards.

relevant services

  • Strategy

  • Corporate Communications

  • Awareness and Engagement

  • Purpose and Impact

  • Transformation

  • Executive Positioning

  • Training